Improving your local search engine position is one of the best things you can do for your business online. Although it may seem like there is some competition when it comes to ranking, there are certain thing that you need to do in order for your business to increase visibility on local search. The number one keyword in this entire article to keep in mind, is quality .The more quality work you do in terms of SEO, the higher your website will rank.
7 Ways to Improve your local search engine position
1. Competitor Tracking. Track your business competitors that are ranked on the top positions online. Believe it or not, you will learn a lot from your online competitors. Chances are that your competitors who are ranked on the 1st page of google are probably applying some of the top SEO practices on their website. By tracking your competitors, you will also become aware where you are in comparison.
2. Submit your business locally. Local directories are great ways to target local clients. There are hundreds of local businesses that have unclaimed listings online. It is a great idea to claim your unclaimed listings, but be aware that you should only claim from websites that are of quality. Smaller websites may have unofficial businesses on there, so ensure that all your company listings online are listed on website that contain validated sources. Yelp, yahoo business, google business, and angles List are the 4 top locations to submit your local business. The best part about local submissions are that they allow a section where you can include a company description, custom company tags, and a URL location to place your web design. This will increase the chance of future clients clicking on your website through a local listings.
3. On Page Optimization. To be frank about it, on page website optimization is just as important as off page website optimization. The trick to on page optimization is to optimize content to target specific key phrases that you desire to rank it. 2018, the google has updated and advanced their algorithm, therefore, you need to further optimize your content. On page optimization is not keyword stuffing, be aware that keyword stuffing will not result to quality content online, but the opposite. Be very honest and relatable to your brand, that is the best way to optimize and produce great content on your website. The meta tag is a great tag that is used for on page optimization and should be added at the head section of all web pages only our website.
4. Local Targeting. Local targeting means marketing to a local audience. By targeting the right audience from the start of your SEO project, you will be on he right track. Start to market your business through different forms of media. Releasing new videos on youtube that are company branded or even images on the top phone websites is a great way to expand your brand even further, thus, resulting into an improvement on your local search engine position.
5. Starting a Blog. Blogging is the best way to improve your local search engine position. Blogging provides great information to readers, but also, it is a big plus for SEO. Great blogging leads to even more visitors on a website. The more visitors a website has, the better ranking on Alexa rank a webpage will have and more visitors will be attracted on page by great content. Creating content for a local audience is the best way to target a local audience.
6. Social Media Expansion. Building up your social media fans by local targeting your followers is the best form of social media marketing. Sharing links on social media can lead to a faster index online. Social media is the best way to increase fans and even help your website further improve ranks on SEO. There are many popular social media websites online, with this just said it means that social media websites are great sources of producing and sharing content online. Constantly sharing new links on social media can generate and increase chances of having more and more followers.
7. Consistency. Consistency is the best way to gain visitors over time and improve indexing rate on google. When posting on a scheduled basis, your online followers will expect another post on the exact date and they will most likely be waiting for it. Becoming consistent with blogging and social media activity is one of the best SEO methods to improve online local search engine visibility.