SEO: How to improve your local search engine position

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 Improving your local search engine position is one of the best things you can do for your business online. Although it may seem like there is some competition when it comes to ranking, there are certain thing that you need to do in order for your business to increase visibility on local search. The number one keyword in this entire article to keep in mind, is quality .The more quality work you do in terms of SEO, the higher your website will rank. 

7 Ways to Improve your local search engine position 

1. Competitor Tracking. Track your business competitors that are ranked on the top positions online. Believe it or not, you will learn a lot from your online competitors. Chances are that your competitors who are ranked on the 1st  page of google are probably applying some of the top SEO practices on their website. By tracking your competitors, you will also become aware where you are in comparison. 

2. Submit your business locally. Local directories are great ways to target local clients. There are hundreds of local businesses that have unclaimed listings online. It is a great idea to claim your unclaimed listings, but be aware that you should only claim from websites that are of quality. Smaller websites may have unofficial businesses on there, so ensure that all your company listings online are listed on website that contain validated sources. Yelp, yahoo business, google business, and angles List are the 4 top locations to submit your local business. The best part about local submissions are that they allow a section where you can include a company description, custom company tags, and a URL location to place your web design. This will increase the chance of future clients clicking on your website through a local listings. 

3. On Page Optimization. To be frank about it, on page website optimization is just as important as off page website optimization. The trick to on page optimization is to optimize content to target specific key phrases that you desire to rank it. 2018, the google has updated and advanced their algorithm, therefore, you need to further optimize your content. On page optimization is not keyword stuffing, be aware that keyword stuffing will not result to quality content online, but the opposite. Be very honest and relatable to your brand, that is the best way to optimize and produce great content on your website. The meta tag is a great tag that is used for on page optimization and should be added at the head section of all web pages only our website. 

4. Local Targeting. Local targeting means marketing to a local audience. By targeting the right audience from the start of your SEO project, you will be on he right track. Start to market your business through different forms of media. Releasing new videos on youtube that are company branded or even images on the top phone websites is a great way to expand your brand even further, thus, resulting into an improvement on your local search engine position. 

5. Starting a Blog. Blogging is the best way to improve your local search engine position. Blogging provides great information to readers, but also, it is a big plus for SEO. Great blogging leads to even more visitors on a website. The more visitors a website has, the better ranking on  Alexa rank a webpage will have and more visitors will be attracted on page by great content. Creating content for a local audience is the best way to target a local audience. 

6. Social Media Expansion.  Building up your social media fans by local targeting your followers is the best form of social media marketing. Sharing links on social media can lead to a faster index online. Social media is the best way to increase fans and even help your website further improve ranks on SEO. There are many popular social media websites online, with this just said it means that social media websites are great sources of producing and sharing content online. Constantly sharing new links on social media can generate and increase chances of having more and more followers. 

7. Consistency. Consistency is the best way to gain visitors over time and improve indexing rate on google. When posting on a scheduled basis, your online followers will expect another post on the exact date and they will most likely be waiting for it. Becoming consistent with blogging and social media activity is one of the best SEO methods to improve online local search engine visibility. 

Further Into One Page Web design: Pros and Cons

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4-Con: Optimization Flaws. The main flaw with the one page web design is optimization. When a website has its home,about,and contact pages all bunched in one page, the web developer doesn’t have any place to tag those pages separately by adding meta tags in the head section because the only head section meta tags are on the home page since its a 1 page design.

5-Pro: Eliminated Factors. The one page web design has a sleeker look aboard. The sidebars are off the page and no widgets are presented. The one page design promotes more white spaces on the page and has eliminated all the extra factors that a website once had.

6-Con: Social Sharing Disadvantage. Another flaw with this design is that a company, for example, cannot share their about page on social media sites because it is only on the homepage and it doesn’t exist anywhere else. The about, reviews, services, and contact pages are the most important pages for a company. These pages make a big impact and not having the ability to share these pages can present a social disadvantage.

7-Pro: Favored by Web Visitors.  The one page design provides a clear and easy understanding of a web page and by this, it produces a web visitor-friendly area. UI Interactive Animations and video backgrounds are commonly seen on 1 page web designs.

8-Con: Reduced Page Count. The more quality pages a website has coming out of it, the better it is for SEO. The one page design reduces page count because as mentioned above, it places the most important site pages on one page. Page/Url reduction is a definite con.

9-Pro: Mobile Friendly. This biggest pro of the one page design is that is mobile friendly! This design is the essential role model of what a mobile friendly web page should look like.

10-Con: Creativity is a Must. For this type of design to work, a web designer must be very skilled to not make this page boring since its so long. Creativity must be on an advanced scale or else it won’t work out.

One Page Web Design: Pros and Cons

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The one page web design has become one of the most popular web design trends on the web this year and it looks like this trend will be here for a long time to come. The one page design has changed the way and shape of design for the visual eye. It has enchanted user experiences,but it has some SEO flaws that we must all acknowledge. Read our top 10 Pros and Cons you need to know about on the 1 Page web design.

Top 3 Pros and Cons

1- Pro: Vertical Design. The one page web design is a top to bottom display. This means that the navigational menu doesn’t navigate from page to page, like in a multi-page design,but it navigates in an auto-scrolling motion within the page. This vertical design has brought a unique look to websites.

2-Con: Items all in 1 page. The problem with the one page web design is that all items are on one page. For example, the home,about,services,and contact are all on one page. This disables these pages from having different links indexed on google search engine and other popular search engines. So if a regular person takes out their pocket phone and searches the companies about page on google, it won’t be indexed because it doesn’t exist. This can cause a problem.

3-Pro: Company Showcase. The one page design showcases what a domain is about all on one page. It gives a regular user an easy way of understanding what a company has to offer all on one page.

5 Common Design Elements with the 1 Page Design

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 Design Elements with the 1 Page Design

 1-Increased Font Sizes. Large text promotes a mobile friendly web design.

2-Larger Images. Large images are much easier to be seen on mobile devices.

3-More and More White Spaces. White spaces create a cleaner web design look.

4-Scrolling Effects/Long Scrolling. Long scrolling with or without effects creates a great and fun user experience.

5-Vibrant Colors. The plain colors are out and the vibrant color are in!

Web Design Tricks to Improve SEO

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Top 4 Web Design Tricks to up your SEO:

1-Images. A great website should have some great quality and full resolution images. However, one must understand that high res images lead to large kb sizes. It’s important not to have a heavy website. A heavy website leads to a slow loading page and ultimately will lead to a high bounce rate since your viewers will most likely exit the web page due to its slow loading speed. To prevent this from happening and lower your image kb sizes, there is one easy way of doing this without cropping your images. Start to compress your jpg and png files. Compressing your images will make your images about 60% lighter and will make your site much lighter.

2-Css Compression. Web designers have to use CSS to design their HTML/PHP page. However, too much code and messy code can be very bad for SEO. Compress your CSS files, this will remove those excess lines that may be written more than once and can easily be put into one line.

Example:

Bad CSS Code

h1 {

    font-weight: bold;

}

h2 {

    font-weight: bold;

}

Smart and Clean CSS Code

h1,h2{

    font-weight: bold;

}

As you can see above, we are using one operation to write 2 things, instead of opening 2 brackets and typing    font-weight: bold;’  two times.

3-Javascript. Don’t let your javascript be another flash. Flash was known for great effects but was also very heavy for websites to run with. Javascript came as a perfect replacement for flash. Javascript offers great effects at a very light code. However, some web developers may overuse javascript files and when adding too many js files it will result in the website being as heavy as flash. Remember not to overuse Javascript coding.

4.Mobile Web Design & Development. Mobile devices have gotten immensely popular these past 2 years. With so many people using mobile devices on a regular basis, there are new standards in web design. Mobile friendly web design is in style and here to stay.

What are the 4 ways to make your web design mobile friendly?

  1. Change your layout from a fixed design to a Responsive Design.
  2. Increase Font Size.
  3. Model out a One Page Design Style
  4. Minimal Elements on Page. Remove heavyweight elements/widgets on a web page.

To get back in the loop, a perfect web design is one that has complimentary seo. Follow these simple tips above for your site.

LV MTJA 24: Top 3 SEO Website Goals

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A website design that compliments and showcases a business to its fullest potential is desired by every business owner to have. Every element down to the specific color of the website matters. Even the placement of particular items in positions where a user is most likely to look by just enter the website is an important part of a great design. Every great web design must understand a bit of web psychology before creating that perfect design. However, no matter how good a website design looks visually, its search engine optimization must be equivalently up to par to compare. What is a visually amazing web design without a great visibility ranking? As you can imagine, no search engine visibility means lower ranking results and it will be highly unlikely for any internet searcher to even click on the website.

Top 3 SEO Website Goals Should be:

1- Being unique. Being unique from your competitors is just the start of creating that difference from yourself and others.

2-Keywords. Selecting the right keywords that will attract possible leads that will end up being clients in the future.

3-Truthful.Google does not do well with ‘general terms’ and or a company that wants to blend in with all the rest. Be very direct and truthful with what you have to offer on your website.

design

Autoplaying Elements -Web Design

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 Auto Playing Elements on a website are so 2004. Now web design has changed. Some elements from the past have been brought back, but they have been modified with different touches. Therefore, autoplaying music is a big NO in design, but auto playing videos with NO sound are a big DO in web design.