So the big question is who wins, the company who shares the most posts or the company that shares on a scheduled and stable method.
The answer to that question is simple, the company that constantly posts new content on a scheduled basis will most likely be more successful on social media.
Social media is a place to share content and meet new people. However, people must understand that social media has a method and as mentioned above, that method on social media is to stay constant. Consistency will gain success instantly.